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Don’t skip on Marketing

June 29, 2012

I am not a lecturer but I have to talk, i do salute all the many positive initiatives of fashion weeks, fashion shows, Fashion Festivals taking place from Marrakech to Dakar, Lagos , Nairobi, Cape Town etc. Whereas the anglophone seem to be much more organized than my francophone people when it comes to marketing I must say that we don’t doubt as Africans that we have talents & skills. But there is an issue i have faced is the lack of avalaibility of the beautiful pieces displayed. So my question is : since we want to raise fashion to a more professional level, why don’t we associate Marketing experts, webmasters, Social Medias gurus etc on the same floor with designers, PR specialists , Magazine reps; etc. I believe that bloggers, as well as distribution experts should also be associated. Just my two cents.

Be the change you want to see in Africa

Nabou Fall

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